By embracing new Web and mobile technologies, green energy companies are creating a new Cleanweb movement in which formerly expensive alternative energy sources - such as solar power - are suddenly accessible to the masses at a significantly lower price point. Think of the Cleanweb as what happens when green energy meets Moore's Law.
Last week I presented at a webinar as part of a series looking at the science of social, focusing on social media ROI and demystifying the confusion that surround it. The problem with social media ROI is that it is so easy to measure so many things that we become overwhelmed by measures. We think that everything is important and that everything is a measure of ROI. It isn’t. And it isn’t. Followers and Likes do not make ROI; moreover they stop us from thinking about the bigger business benefit of social.
Listening to the Steve Jobs biography by Walter Isaacson I am left with the impression that nothing was more important to Steve Jobs then using technology to produce great products that delivered a great user experience. Good enough was good enough, even great, for many in the computer industry. Only insanely great was good enough for Steve Jobs. Anything less was simply not good enough, it was not ‘art’ and not ‘worthy of artists”; great artists don’t want to put their names on good enough art.
I know I’m dim, and I know that customers suffer glitches with every tech brand so my complaint isn’t news. But I want to explore it in the broader scheme of brand integrity and business strategy.
I prepared this series of video interviews in order to prepare myself for the Ronewmedia conference in Bucharest, Romania. In those 3 interviews, I describe what I do at Orange,our philosophy and where we think the wold of Corporate social media is going.
There is a piece on HBR Blog on the topic of organization culture “Culture Takes Over When the CEO Leaves the Room” by Frances Frei and Anne Morriss (both HBS professors). It is a good piece worth reading and here's an summary of their ideas:
This is a presentation Alain Thys gave at the Fred Reichheld NPS Masterclass in Breda on May 10, 2012 #NPS http://t.co/VZKXe9mB
1 hour 34 min ago
The Cleanweb: Green Energy Meets Moore's Law:
By embracing new Web and mobile technologies, green energy compan... http://t.co/pgs3WKbC
7 hours 17 min ago
Apple Loses A Customer: I know I’m dim, and I know that customers suffer glitches with every tech brand so my co... http://t.co/Ogr3VN2a
8 hours 46 min ago
Video Interview: Social Media at Orange in a Nutshell: I prepared this series of video interviews in order to pr... http://t.co/M5hSc54a
13 hours 17 min ago
Five Critical Questions About Organization Culture That People Avoid Asking: There is a piece on HBR Blog on the... http://t.co/qtpEqn4Z
23 hours 22 min ago
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