Papers

When ever we encounter something that doesn't make sense, or can be improved upon, we track and debate it internally. And sometimes, we decide to share these thoughts in the form of a Slidedeck or a report that challenges the status quo, and is aimed to make you think. Below you can find a few of these publications.

Marketing Communication

• Reconsidering the Advertising Industry - Report (Russian - Jan. 2009)
• Bridging the Brand-Agency Divide - Report (Russian - Jan. 2009)
• Bridging the Brand-Agency Divide - Report (Jan. 2009)
• Reconsidering the Advertising Industry - Report (Jan. 2009)
• Reconsidering the Advertising Industry - Slides (Dec. 2008)
• Advertising is Dead (Bucharest, 26 November 2008)
• I am the Media (Utrecht, 29th Nov. 2006)

Shopper Marketing/Retail

• Mobile Retail (November, 2009)
• Shopper Marketing Workshop (Bucharest, 5th Nov. 2008)
• Shopper Marketing Keynote (Bucharest, 4th Nov. 2008)
• The F&B Marketing Conference (Athens, 3rd Nov. 2008)
• Customer Centric Retail Innovation (Bucharest, 29th May 2008)

Marketing ROI

• On Accountability (Utrecht, 29 Nov. 2007)